Comments on: Does Your Copy Offer Benefits? http://kendallcopywriting.co.uk/2008/01/09/does-your-copy-offer-benefits/ Freelance copywriting and SEO in Brighton & London - with a copywriting blog Wed, 20 Aug 2008 15:50:42 +0000 http://wordpress.org/?v=2.6 By: Quick Copywriting Tip #2 | Kendall Copywriting http://kendallcopywriting.co.uk/2008/01/09/does-your-copy-offer-benefits/#comment-68 Quick Copywriting Tip #2 | Kendall Copywriting Tue, 01 Apr 2008 05:38:51 +0000 http://kendallcopywriting.co.uk/wp/?p=22#comment-68 [...] Click here for a more in-depth look at this subject. Bookmark me: This entry was written by admin, posted on April 1, 2008 at 5:38 am, filed under copywriting, tips and tagged copywriting, tips. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. « Ask for Feedback - Writing Tip #3 [...] [...] Click here for a more in-depth look at this subject. Bookmark me: This entry was written by admin, posted on April 1, 2008 at 5:38 am, filed under copywriting, tips and tagged copywriting, tips. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. « Ask for Feedback - Writing Tip #3 [...]

]]> By: madhavaji http://kendallcopywriting.co.uk/2008/01/09/does-your-copy-offer-benefits/#comment-6 madhavaji Mon, 21 Jan 2008 10:33:26 +0000 http://kendallcopywriting.co.uk/wp/?p=22#comment-6 Leif, I agree entirely. I would add though that beautifully stressed benefits must be backed-up with a very clear, explicit and easy to follow "call to action". Once you have convinced your reader that your widget will, in fact, make their life better, you need to unambiguously tell them what to do to next: Call this number 555 666 1234 for your free information pack, email us at us@ourcompany.com for a free consultation - that kind of thing ... Leif, I agree entirely.

I would add though that beautifully stressed benefits must be backed-up with a very clear, explicit and easy to follow “call to action”. Once you have convinced your reader that your widget will, in fact, make their life better, you need to unambiguously tell them what to do to next: Call this number 555 666 1234 for your free information pack, email us at us@ourcompany.com for a free consultation - that kind of thing …

]]> By: Who Needs Copywriters? - A Quick Look at the Benefits Copywriters Deliver « Olivier Kendall Writing Services http://kendallcopywriting.co.uk/2008/01/09/does-your-copy-offer-benefits/#comment-7 Who Needs Copywriters? - A Quick Look at the Benefits Copywriters Deliver « Olivier Kendall Writing Services Wed, 09 Jan 2008 22:10:29 +0000 http://kendallcopywriting.co.uk/wp/?p=22#comment-7 [...] Selling Benefits [...] [...] Selling Benefits [...]

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