Quick Copywriting Tip #1

Be positive.

Always say what is, rather than what is not.

So instead of “We will never be beaten on price,” you could say “Unbeatable on price.”

The second version turns a very negative statement into a positive one. Positive messages are better because it makes you sound more optimistic. The second version is an altogether sunnier statement.

This entry was written by Leif Kendall, posted on February 21, 2008 at 1:29 pm, filed under copywriting and tagged , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

2 Comments

  1. Chance
    Posted February 22, 2008 at 1:31 pm | Permalink

    Can’t wait for your next quick tip- thanks!

  2. Laura
    Posted February 23, 2008 at 5:43 pm | Permalink

    Short, simple, and to the point. I like that.

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