Monthly Archives: March 2008

Ask for Feedback - Writing Tip #3

It can be hard to hand over your writing to someone. New writers often get very shy about their work, and nervous of what people will think.
But it’s important to get started with the process of finding readers.
Your first readers may be family, then friends, or anyone who will take the time. But whoever these [...]

Calling all Brighton Geeks - Project Brighton Needs Your News!

Have you got a Brighton technology or new media story? Has your organisation got something going on?
Project Brighton wants your news.
Project Brighton is a series of projects and initiatives promoting and supporting the digital community in Brighton.
Project Brighton wants to tell the world about Brighton’s thriving geek community.
I’m going to be blogging for Project Brighton [...]

Understand Grammar - Writing Tip #4

Grammar and spelling are a writer’s tools. Just as a plumber must understand and own a set of tools, writers must have a good grasp of grammar.
If grammar troubles you, I recommend reading Strunk and White’s Elements of Style. It’s a classic (and very short) book on using English well.
Once you get writing, ask another [...]

Even the boss can blog (with a little help)

Blogging has revolutionised the way organisations communicate with their clients and peers.
CEOs are blogging about their work. Organisations are opening up, creating greater transparency in their dealings with customers.
Anyone in business that wants to blog must understand that the key to a blog’s appeal is honesty.
Readers accept that the CEO may need an editor, but [...]

Gaining Trust on the Web

Don’t hide behind your website. Too many businesses barricade themselves behind a chunky website, giving visitors no easy way to get in touch.
What are they afraid of?
Whenever I struggle to find a telephone number, postal address or email address on a website, I immediately begin to think the owners have something to hide.
If your business [...]

Feed Your Imagination - Writing Tip #5

Your imagination will not feed itself.
If you want to write, you’ll need ideas to fuel your writing.
If you fill your brain with lots of interesting stuff, interesting stuff will come spilling out.
Consider your inputs as imagination fuel. What kind of things are you exposed to? Do you have a life filled with routine? If you’ve [...]

Brighton Idea - Connecting You to Compost

Premasagar Rose, Brighton-based web worker with Dharmafly, has submitted a brilliant idea to Social Innovation Camp ahead of the conference in April.
If you rue the waste of perfectly good vegetable peelings, but have neither garden nor compost bin, Premasagar’s idea may change the way you recycle!
As Premasagar writes on sicamp.org:
‘Social Compost’ [working title] would be [...]

Why CEOs Should Learn to Love the Blog

“If you want to be seen as a cool place to work, then you need to have a blog. And it’s not just about being cool; it shows that you believe in being open and transparent. Customers also prefer to deal with a company that is not just a faceless entity.”
- Debbie Weil, as quoted [...]

Brighton’s Best New Media Content Collected

James Wragg’s Planet BNM website collects blog posts from Brighton’s new media bloggers.
Anyone interested in what’s happening in Brighton’s digital scene should take a look. And if you’re blogging new media in Brighton, join the list!
Bookmark me:

Are Copywriters Partly to Blame for Shrinking Vocabulary?

“Instead of stretching minds, worlds - including the world of words - are being shrunk to fit them.”
So writes Lynsey Hanley in the Guardian.
Lynsey’s article discusses society’s growing inarticulacy, and the way in which our education system is designed to suit capabilities rather than challenge them.
This got me thinking because copywriters are taught to use [...]