http://kendallcopywriting.co.uk/2008/06/12/the-future-of-online-advertising/ Brighton Copywriter: 07790 748 243 | Email: leif@kendallcopywriting.co.uk | http://twitter.com/leifkendall Sat, 22 Nov 2008 04:43:26 +0000 http://wordpress.org/?v=2.6.3 http://kendallcopywriting.co.uk/2008/06/12/the-future-of-online-advertising/#comment-244 Jonathan Hopkins Wed, 18 Jun 2008 10:04:55 +0000 http://kendallcopywriting.co.uk/?p=108#comment-244 Hi Leif - good to see you getting involved. Agree completely that the brand needs to make sure that they are part of the overall equation, I just think that the weightings need to change and the emphasis needs to be on being useful and helping to make peoples lives better than shouting at people with brand messages. The best, most creative ads will be those that perfectly blend the two things. Right now the best example people keep holding up is Nike+. Hi Leif - good to see you getting involved. Agree completely that the brand needs to make sure that they are part of the overall equation, I just think that the weightings need to change and the emphasis needs to be on being useful and helping to make peoples lives better than shouting at people with brand messages. The best, most creative ads will be those that perfectly blend the two things. Right now the best example people keep holding up is Nike+.

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