Sometimes it pays to get emotional. People are often driven by their emotions and it’s worth understanding this when marketing your business.
Can your products allay fears or reassure the anxious? Copywriters often use envy, status anxiety and guilt to play on their audiences’ emotions.
While I don’t agree with some of the manipulative methods employed [...]
Donald A. Norman makes an interesting point in his book The Design of Everyday Things - that people tend to blame themselves when technology lets them down.
How often do hear people taking the blame when the printer decides to quit? Or feeling guilty because they made the computer crash? Norman suggests we should not blame [...]
Another misleading post title. I’ve not been blogging all over the world, but I have left the confines of this blog…
I’ve recently contributed a couple of blog posts to Freelance Advisor. You can read them here:
Freelancing - Why do I do it?
Become CEO of Youcorp - Marketing yourself as a freelancer
That is all.
Bookmark me:
Don’t forget to tell your customers about your products and services.
This might seem obvious but lots of people get so caught up in marketing theory that they forget to explain the features of their products and services.
Remember that your customer probably doesn’t know as much about your product as you. Explain it from the [...]
Jargon in this case means terminology that is particular to your industry. So jargon is any kind of language that might not be understood by your reader.
But, to be honest, when I think of jargon I’m really thinking of something much worse: management speak. Things like:
going forward
deliverables
paradigm
eventualities
synergies
incentivise.
These are awful, evil words that you should only [...]
As a copywriter who specialises in web copy and Search Engine Optimisation (SEO) I’m pleased to be able to report that my own website has been steadily climbing up the search results.
http://kendallcopywriting.co.uk is now
1st for “brighton copywriter”
3rd for “brighton copywriting”
6th for “web copy brighton”
and 10th out of 479,000 results for “freelance copywriter”.
Of course, the secret [...]
I was recently asked to contribute an article to Bizezia’s Better Business Focus magazine. I decided to adapt an earlier blog post - but ended up changing it beyond all recognition. So here’s my latest thoughts on why you might need my help:
Who Needs Copywriters? - A Quick Look at the Benefits Copywriters [...]
Editing is a crucial part of the writing process. But editing does not just mean removing words, or attempting to make a piece of writing shorter. You should look to remove unnecessary words. The part of editing that requires the most thought is deciding exactly what is necessary and what isn’t.
When writing, always keep in [...]
Have you got a story to tell?
I’m helping to create a new kind of news website. It’s called Nyouse.com and it aims to put you back in the centre of the news. There won’t be journalists or editors. There’s just you and me and everyone else. We are the people and we are the news.
If [...]
Autobiographies are fine for the famous, but for everyone else it’s probably best to cut yourself out of your copy. So if your copy begins anything remotely like:
“We at Jazzclapper Bargain Drains are the best drain supplier in the world. We offer three hundred kinds of cast-iron drain and we are renowned world-wide [...]