Monthly Archives: October 2008

Business Book: sharing insights, concerns and bright ideas

I’ve blogged before about the importance of allowing ideas to flow freely around your business - because it’s crucial that insights and ideas reach the people who can implement them.
But I recently noticed something that I think many businesses could adopt in order to facilitate this flow of ideas…
In one of Brighton’s fantastic cafés (I [...]

The pitfalls of marketing within the social web

My friend and associate Raj Anand, founder of Kwiqq and an enthusiastic marketer, recently encountered a small controversy.
Inspired web marketing?
In a moment of marketing inspiration, Raj decided to see if he could manipulate the social bookmarking website Digg and send one of his blog posts racing to Digg’s front page. By simply offering a lollipop [...]

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