Monthly Archives: November 2008

Catch a Fish from the Sea… new site now live!

I’m very pleased to announce that the first website produced by Kendall Copywriting is now live. The product of a collaboration between Jay Alvarez, a freelance web designer, and myself, www.greenbirds.co.uk is the online home of author Nasreen Akhtar.
Nasreen recently published her first book, Catch a Fish from the Sea (Using the Internet), after creating [...]

Copywriters on Twitter

I was looking for a list of copywriters on Twitter, but couldn’t find one. So, I decided to start one:
Thanks firstly to @lemondrizzle, who told me about many of these esteemed copywriters:
(if you want to be added or removed from this list, email me. Links below open in new windows.)

@lemondrizzle - PR copywriter, amateur writer, [...]

Useful lessons for freelancers - #4: Adopt a Karmic attitude

Adopt a karmic attitude to life. Be awesome to people. Do great work.

Helping Your Clients to Write Well - A New Solution

Web Developers, Designers, Social Media Consultants… gather round!
Have you ever given a client a shiny new blog, quietly terrified that they don’t know what to do with it?
Have you ever winced at said clients’ shoddy blog posts, which defy every good practice of web writing?
Have you ever groaned with existential agony as your clients abuse [...]

Useful lessons for freelancers - #3: Do admin

You need to spend time doing administrative tasks (filing, record-keeping, paper-work - call it what you will).
It’s a nuisance, but it has to happen. Keep everything tidy, and file things systematically on your computer.
Book-keeping is boring but necessary.

Charity Auction - Win a Portrait of Your Child

I just wanted to quickly share news of my new client’s charity auction lot: Sheri Gee, a very talented portrait painter, is giving away a baby or child portrait for Children in Need.
Check out Sheri’s website here: www.sherigee.com.
Alternatively, you can commission a new baby or child portrait.

Does your blogging suffer from these common mistakes?

I recently asked the Twittersphere for suggestions of things I could blog about. Raj Anand requested something on mistakes that bloggers make.
Better to blog and suck than never blog at all
Before I launch into a few of the typical mistakes that bloggers make, I’d like to state that blogging is an open activity, designed to [...]

Google isn’t everything: how Google doesn’t exactly reflect the real world

I’m going to say something that is bloody obvious, but bears repeating: Google’s search results do not always reflect real life.
What I mean is that many successful businesses have quite under-nourished websites, which appear on page 2 or 3 of any relevant SERPs (Search Engine Results Pages). While a number 1 position in Google’s results [...]

Useful lessons for freelancers - #2: Make ‘em pay!

If you don’t value your skills, nobody else will. So make sure people pay for your time!

Free copywriting sample - what would you like me to write?

Hiring a copywriter is not easy. To make it easier for you to decide whether you like the way I work or not, I’m now offering free copywriting samples. So you can try before you buy.
Send me whatever you have, whether it’s copy for print or the web, or even competition entries, articles, pitches or [...]

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