When I say that ‘the way Google works is damaging the web’, I just mean that because many people believe (rightly or wrongly) that a key part of SEO is continually gaining more links to your website, there is a constant goldrush for links.

In the quest for links, people will do anything. (Including constantly spamming my blog comments!)

I know Google work hard to discourage spammy SEO tactics, but in reality a lot of the junk that exists on the web was put there to court Google.

Google is a clever and ever-changing beast that I believe rewards well-marked up, well-written content to produce the most relevant results.

As a front-end developer, I believe that the best SEO is exactly that — well marked-up, well-written content. I’m very suspicious of companies offering SEO as a service. They often have little regard for the integrity of content and in turn, the accessibility of that content.

Web pages that need ‘SEO’ are just poorly written in the first place, and their authors need to employ good development and copywriting to do the job properly.
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