Your imagination will not feed itself.
If you want to write, you’ll need ideas to fuel your writing.
If you fill your brain with lots of interesting stuff, interesting stuff will come spilling out.
Consider your inputs as imagination fuel. What kind of things are you exposed to? Do you have a life filled with routine? If you’ve [...]
A creative writing tutor once told me that the only difference between myself and Steven King was that Steven King had sat down, many times, and written.
Steven King had written a lot. I had written a little.
You can’t be a good writer if you don’t write.
So get started.
Many “writers” are people who call themselves writers [...]
I’m starting my series of 7 writing tips with something a little unconventional. You might not find this in writing manuals but it works for me, so it may work for you.
If writing feels like hard work, it may be because your body is struggling as much as your mind.
The secret to unlocking your creative [...]
This week sees the start of my series of writing tips.
Every Wednesday I’ll be publishing a new tip, working up to the most important.
Now these are my own ideas, so they aren’t concrete rules that you must obey. They’re just gentle suggestions that may help you be a better writer.
And these aren’t about copywriting in [...]
SEO - Making Sense of Optimization
One of the most interesting and potentially confusing aspects of web copywriting is Search Engine Optimization (SEO).
Since entering the world of copywriting I’ve done a great deal of reading and spent a long time making sense of all the different opinions on this subject.
Pure Evil
It’s understandable, given the [...]
Do you enjoy wasting your customers’ time?
No?
Then remember that the best way to say something is generally the shortest. People are busy, and they don’t want to waste time while you gradually get to the point.
I recently worked on a treatment for a film with Charlie Southall of Dragonfly Productions , and one of [...]