Regards,

Mike J

The rules for libel and slander are slightly different, so people shouldn’t be encouraged to confuse them.

I think that this arguably makes Leif’s point, that hurriedly-written copy that hasn’t had time to be thoroughly fact-checked, even when it’s written by a professional, can be problematic.

For some applications the lack of thorough fact-checking and fine-tuning won’t matter too much. For other cases it will.

It’s reasonable to assume that if you offer ‘copywriters’ lower than market rates for work that you pass them through a vending machine system where client contact is reduced to instructions submitted via a form on your website, then the resulting copy will be less than premium. So it still seems perfectly reasonable to call your copy ‘low-grade’.

I’d love to know how bargain-basement copy written by poorly-briefed strangers could be anything other than low-grade. How is it possible (I’m genuinely curious)?

Incidentally, I’m not criticising you for offering low-grade copy. Lots of people want low-grade copy.

We have opened the floor to reasoned dialogue, but when you are making assumptions like this, your post amounts to nothing more than slander.

Oh, and thanks for the backlink!
Andrew Nattan´s last blog ..Copify – The Debate