Case Studies: Showcase Your Victories

Case studies are a great way to demonstrate your services and successes. Case studies offer an effective method for showing prospective clients:

• What you do
• How you do it
• Why they should care

Case Studies on Websites

Writing case studies for your website requires a little additional consideration, because along with the key points listed above, you need to make them as short as possible, because people would rather not be reading stuff on the screen (1).

Capturing attention with salacious sub-headings

Also, when they can bring themselves to read something, they skip all over the place, in some kind of demented F pattern – barely managing to read a few headlines! So, interesting and informative headings and sub-headings are crucial if you want people to absorb any of your messages (2).

(1) http://www.useit.com/alertbox/percent-text-read.html

(2) http://www.useit.com/alertbox/reading_pattern.html