Free Copywriting Tips, Tricks and Resources
Here you will find practical copywriting tips and tricks, as well as useful links to other websites.
- View my growing collection of copywriting and web marketing articles.
- Concerned about your website’s high bounce rate? (blog post)
- Blogging for Business – click here for a free white paper looking at the benefits of blogging for businesses with a guide to get you started. (What’s a blog?)
- Usability principles and their implications on web design. (blog post)
Or just subscribe to my copywriting blog and never miss an informative post!
Writing Guides
Writing for Bloggers: A Quick Guide on Style, Substance and Strategy – this is a very short guide aimed at encouraging new bloggers to write for their blogs.
Writing for the Web: A Quick Guide on What to Write and How to Write It – another very short guide, aimed at anyone who wants or needs to write for the website.
Copywriters – what the hell do they do?
- If you’re curious, check out my job description for a copywriter.
How can you become a copywriter?
- It’s not impossible. Click here to read my advice for becoming a copywriter.
Recommended reading for copywriters
- Ogilvy On Advertising – David Ogilvy
- Don’t Make Me Think – Steve Krug
- Call to Action – Bryan and Jeffrey Eisenberg
Recommended websites:
- Copyblogger
- useit.com – Jakob Nielsen on Usability and Web Design