January 20, 2008 – 2:23 pm
SEO - Making Sense of Optimization
One of the most interesting and potentially confusing aspects of web copywriting is Search Engine Optimization (SEO).
Since entering the world of copywriting I’ve done a great deal of reading and spent a long time making sense of all the different opinions on this subject.
Pure Evil
It’s understandable, given the high [...]
December 5, 2007 – 9:57 pm
You may have wondered: who needs a copywriter?
The question arises because people think that anyone can write the words for a web site. Many people imagine that writing for the Internet is a simple process of adapting business literature to suit the web.
Often, the task of writing a company’s corporate copy, the text that represents [...]
