SEO - Making Sense of Optimization
One of the most interesting and potentially confusing aspects of web copywriting is Search Engine Optimization (SEO).
Since entering the world of copywriting I’ve done a great deal of reading and spent a long time making sense of all the different opinions on this subject.
Pure Evil
It’s understandable, given the high [...]
Strange Practices
Copywriters exist to help you sell. But you will find that one unexpected bonus of employing an outside copywriter is often great ideas.
When you explain your enterprise to an outsider you will often highlight strange practices, things taken for granted or accepted as the norm.
A New Brain
A freelance copywriter will look at your project [...]
Do you enjoy wasting your customers’ time?
No?
Then remember that the best way to say something is generally the shortest. People are busy, and they don’t want to waste time while you gradually get to the point.
I recently worked on a treatment for a film with Charlie Southall of Dragonfly Productions, and one of the ways [...]