SEO - Making Sense of Optimization
One of the most interesting and potentially confusing aspects of web copywriting is Search Engine Optimization (SEO).
Since entering the world of copywriting I’ve done a great deal of reading and spent a long time making sense of all the different opinions on this subject.
Pure Evil
It’s understandable, given the high [...]
You may have wondered: who needs a copywriter?
The question arises because people think that anyone can write the words for a web site. Many people imagine that writing for the Internet is a simple process of adapting business literature to suit the web.
Often, the task of writing a company’s corporate copy, the text that represents [...]
Do you enjoy wasting your customers’ time?
No?
Then remember that the best way to say something is generally the shortest. People are busy, and they don’t want to waste time while you gradually get to the point.
I recently worked on a treatment for a film with Charlie Southall of Dragonfly Productions, and one of the ways [...]
Welcome to our new blog, from Leif and Simon, writers for hire.
We’ll be using this blog to discuss our work, our colleagues and business associates and anything interesting we get involved in!
In the meantime, if you need something written, or if you already have something written but it needs attention, please get in touch. We’re [...]