If your copy is a load of balls your bounce rate* will be sky-high. Bad copy can affect your bounce rate in a number of ways:
Your visitors may have been expecting something different to what you are offering. Unclear copy can attract the wrong kind of visitor.
Poor grammar or spelling [...]
Don’t hide behind your website. Too many businesses barricade themselves behind a chunky website, giving visitors no easy way to get in touch.
What are they afraid of?
Whenever I struggle to find a telephone number, postal address or email address on a website, I immediately begin to think the owners have something to hide.
If your business [...]
“If you buy my product but don’t read the instructions, that’s not your fault, it’s mine.
If you read a blog post and misinterpret what I said, that’s my choice, not your error.”
- from Seth Godin’s recent blog post - The posture of a communicator.
I like Seth’s approach to marketing. He doesn’t go looking for chances [...]
“What makes a good copywriter?”
This was one of the questions I was asked yesterday by Naomi Knight. She was interviewing me as part of a project for her digital media course.
My answer?
Curiosity
Business brain
Creativity
My rationale?
Curiosity Made the Copywriter
While copywriters can get away with being just an average writer, they really need to have a head that’s [...]