Highlight your differences. Why are you better, faster, cheaper or stronger than your competitors?
Work out your Unique Selling Proposition (USP) and then advertise it. Tell your customers why you’re better than the other guy.
A freelance copywriter can help identify the thing that makes your business special. Sometimes a fresh pair of eyes will see something [...]
Smart business people recognise the value of good communicators.
If your organisation doesn’t value communication, you may be wondering why people don’t get what you do.
Poor communication at all levels of an organisation can be the cause of:
Confused customers
Disillusioned staff
Unclear goals
Bad products/services.
If your team doesn’t include any talented writers, consider using a freelance copywriter to boost [...]
“What makes a good copywriter?”
This was one of the questions I was asked yesterday by Naomi Knight. She was interviewing me as part of a project for her digital media course.
My answer?
Curiosity
Business brain
Creativity
My rationale?
Curiosity Made the Copywriter
While copywriters can get away with being just an average writer, they really need to have a head that’s [...]