Tag Archives: vocabulary

Literary junk food - why you shouldn’t limit your vocabulary

“If you consciously restrict your vocabulary - and some companies do this - you end up with the linguistic equivalent of junk food…”
John Simmons -  We, Me, Them & It
I’ve previously blogged about the importance of not dumbing-down corporate communications. It’s clearly a difficult balance to get right; I’m also a big fan of clear, [...]