I’m going to say something that is bloody obvious, but bears repeating: Google’s search results do not always reflect real life.
What I mean is that many successful businesses have quite under-nourished websites, which appear on page 2 or 3 of any relevant SERPs (Search Engine Results Pages). While a number 1 position in Google’s results [...]
Web copy to web marketing
I write a lot of copy for websites. After writing web copy, the natural progression is to ask: what next? And:
How will people find this website?
How will the right people know about this website?
How will this website develop a life of its own?
How can we make this website sell?
In short, [...]
Judging by the websites I encounter during my work, many are under-optimised. Which means there is extensive scope for improvement, which means they could do more for the businesses that own them.
Many websites appear to have been created some time ago, by an outside agency, plonked down on the web and left to fester. Such [...]
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