Explain features – copywriting tip #5

Don’t forget to tell your customers about your products and services.

This might seem obvious but lots of people get so caught up in marketing theory that they forget to explain the features of their products and services.

Remember that your customer probably doesn’t know as much about your product as you. Explain it from the beginning and don’t leave anything out. Your customers are interested in your products and services, so don’t be shy in explaining them.

(Picture courtesy of Spoonman)