Building (or buying) a website is really just the first step. The work doesn’t end there.
Assuming that you want to be found online, you have a lot of work to do.
So, what should you be doing to ensure that your website is found by your potential customers?
1: Update your content. Look at your website regularly. Is it up-to-date and accurate?
2: Blog. If you have a blog, make sure you have a plan for updating it. Who is in charge of creating your blog content?
3: Be sociable. Share your blog posts online and join discussions with your professional community.
4: Plan for future content. What kind of information do you want to share online? How does this content support your brand or your business objectives?
5: Review and remix. Websites are easy to change, so if you discover that you need a portfolio, or case studies, or staff bios, don’t hesitate to add them. Your website can do an amazing job of reassuring your potential customers, but only if you add the right content in the right places.
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