Content marketing is a powerful way to build relationships with your customers and prospects.
Instead of simply broadcasting marketing messages to the world, content marketing gives you the space to tell stories that show people who you really are.
But content marketing can only deliver a return when it is part of a clear path that leads people to your door.
We can work together to devise a content marketing campaign that gets attention, encourages engagement and builds awareness of your brand.
Your content marketing campaign might include:
- white papers or case studies
- video interviews or explainers
- podcasts or webinars
- blog posts and ebooks
- surveys and reports
- live events.
Corporate blogging and news
Many of our clients recognise the value of having a blog on their website, but few have the time or resources to keep it up to date.
I can manage your blog for you, so that all you have to do is approve my ideas for blog posts and then review the finished articles.
Instead of having a long-forgotten blog (that makes people wonder if you’ve gone out of business) you have a freshly-updated website which is great for visitors and your search engine performance.
I take care of:
- Idea generation (you can also contribute to this process)
- Writing blog posts that adhere to your brand guidelines
- Scheduling the articles around a content calendar
- Publishing the articles throughout the month
Social media management
Having produced fresh articles on current topics, I can then share them with your followers on LinkedIn, Twitter and Facebook, using software to schedule posts throughout the week.
Email newsletters
Email marketing remains one of the most effective ways to drive sales online. And sending a monthly newsletter is a simple way to keep your company in the mind of your customers and prospects. I can manage the creation and distribution of your regular emails. I’ve worked with MailChimp, HubSpot, Constant Contact, Drip and Drift.
Technical topics are our speciality
Current clients include software companies and consultancies in niche fields like procurement, customer communications and AI. I also have experience writing for car brands, financial services, charities, consultancies and universities.
