Acas case study

Project: long-running content strategy and social media support

Acas needed…

Acas is a wonderful organisation that make a very real difference to the lives of working people. Our job was to help people discover Acas and to understand that they could turn to Acas whenever they have a problem at work.

Work included…

Our relationship with Acas covered a couple of years, and in that time we helped devise strategies that we then implemented.

Our work included:

• Launching a Facebook presence
• Starting a new initiative on Twitter
• LinkedIn activity
• YouTube content review
• Creating content for Twitter, Facebook and LinkedIn
• Interpreting data from Google Analytics.

Results:

We helped give Acas a solid presence on social media. Our work coincided with other efforts to attract followers, but during our time we saw a significant increase in followers.