Allianz case study

Project: Employee communications for Allianz

Allianz needed…

Allianz were developing a new employee training programme and needed to communicate a complex offer in a way that was inviting, appealing and completely clear.

Work included…

The first step was a meeting with the client. We discussed the new initiative and considered how best to communicate the new training programme.

Following this meeting I developed outlines for the communications. These ‘bare-bones’ documents defined the key messages for the project. Once these were approved I began writing the required content, which was a mixture of intranet pages and posters.

Results:

The content we wrote was virtually perfect from the first draft. The client was very pleased with our copy which managed to make a fairly dry piece of comms engaging and inspiring.