Beachy Head case study
Project: Copywriting for www.beachyhead.org.uk
Beachy Head needed…
Beachy Head is a popular tourist destination, and we were hired to write new copy for their website. The new content needed to highlight the many benefits of the area and help people plan their visits. The brief demanded:
- original content to match the design of their new website
- regular blog posts to keep their content fresh
Our work included:
- research trips to the Tiger Inn, Beachy Head and the Beachy Head Brewery
- writing 30+ pages of original content and blog posts for several months
- working closely with digital agency 3ev to produce content to match the requirements of the new website
Outcomes:
- positive feedback from stakeholders and customers
- increase in online bookings
