Be positive.
Always say what is, rather than what is not.
So instead of “We will never be beaten on price,” you could say “Unbeatable on price.”
The second version turns a very negative statement into a positive one. Positive messages are better because it makes you sound more optimistic. The second version is an altogether sunnier statement.
Can’t wait for your next quick tip- thanks!
Comment by Chance — February 22, 2008 @ 1:31 pm
Short, simple, and to the point. I like that.
Comment by Laura — February 23, 2008 @ 5:43 pm