Is your copy full of “we”?
If you find lots of “we”, “us” or “our” in your copy, it’s a sure sign that it’s self-centred, and not focussed on your customer.
You should have copy littered with “you” and “yours”. These words generally indicate that your copy is aimed in the right direction (your customer’s!).
Click here for a more in-depth look at this subject.
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