A couple of questions that I can’t answer:
How much does the average company spend on the copy for their website?
How does the cost of copy compare to the cost of design and development?
The web business is peculiar. Websites exist to present information, but it seems that in many cases the carrier (the website) is treated as the important thing, not the information.
To what extent is copy important?
Do the majority of web designers and web developers have their priorities all wrong? Should we flip the web development process around and focus more attention on the content?
Should more money be spent on great content, perhaps at the expense of design or features?
>To what extent is copy important?
Good websites tell good business case stories well. Professional copywriting is essential for this but, ideally, should also be married to good visual & user experience design.
>Do the majority of web designers and web developers have their
>priorities all wrong? Should we flip the web development process
>around and focus more attention on the content?
We should encourage our clients to invest more in the design phase, the story being the cornerstone of the design, the copy being the cornerstone of the story.
>Should more money be spent on great content, perhaps at the
>expense of design or features?
Yes. (although, as I just said, I kind of think of copywriting as part of the design).
My clients invariably underestimate the importance of good copy. It’s a real struggle to convince them that the investment is well worth it.
.-= Michael Bailey´s last blog ..Evidence =-.
Comment by Michael Bailey — September 23, 2009 @ 2:48 pm