SEO - Making Sense of Optimization
One of the most interesting and potentially confusing aspects of web copywriting is Search Engine Optimization (SEO).
Since entering the world of copywriting I’ve done a great deal of reading and spent a long time making sense of all the different opinions on this subject.
Pure Evil
It’s understandable, given the high [...]
Self-Centred Customers
Your customers are only interested in themselves. Your company may be wonderful, staffed by incredible people selling brilliant products, but nobody cares.
Your customers are mostly interested in what you can offer them .
If your wonderful company can provide them with something that makes their life better , then, well, suddenly they are [...]
Strange Practices
Copywriters exist to help you sell. But you will find that one unexpected bonus of employing an outside copywriter is often great ideas.
When you explain your enterprise to an outsider you will often highlight strange practices, things taken for granted or accepted as the norm.
A New Brain
A freelance copywriter will look at your project [...]