Gosh, well… what a year! If you don’t know me, then you won’t know that this year I turned 30, quit my day job and had a baby. It’s been an amazing, exciting year (and it’s not even finished yet!).
And here I’d like to review the freelance copywriting aspect of that. Partly to share some [...]
Web copy to web marketing
I write a lot of copy for websites. After writing web copy, the natural progression is to ask: what next? And:
How will people find this website?
How will the right people know about this website?
How will this website develop a life of its own?
How can we make this website sell?
In short, [...]
After Shaun Morrison (a freelance web designer) helped to make my site look nice, I’ve been busy adding useful information for copywriters and people looking to hire copywriters.
So if you have questions about what copywriters do and how they work, check out my new pages. If you still have any questions, please let me know [...]
I was lucky enough to get an early invite to Dropbox, a new online storage application (thanks BNMers!).
Now, I’ll be honest: I didn’t know what Dropbox was, or why people were excitedly swapping invites. But, succumbing to a bandwagon mentality, and ever keen to explore everything new on the web, I signed up, downloaded the [...]
Yesterday I went to the Brighton hub of <head> - the global web conference that is largely being carried out online, reducing the need for travel. It was especially easy for me to get to the Brighton hub because it was at The Werks, where I happened to be yesterday.
I saw three talks which were [...]
I’ve contributed a couple of posts to Freelance Advisor, and just wanted to let you know. They are:
Five Tips for Surviving as a Freelancer During a Recession
and
Three Reasons Why Freelancers May be More Secure During a Recession
Although the tips are aimed at freelancers, I think they apply equally to most businesses. Please add your own [...]
In a follow-up to yesterday’s post about getting a marketing mind involved in business decisions, I’d like to
expand on the views I expressed.
How marketing could make you bland
If every business only made products that were easy to sell, we wouldn’t have Stinking Bishop cheese, or Robin Reliants, or Michael Buble. The influence of marketing also [...]
I often get drafted in to write copy for projects that are nearing completion. Copy (supposedly) is the icing on many a corporate cake. I waltz in with a pen, release my prodigious vocabulary, then naff off. And often, that approach is just fine. But, to paraphrase NatWest adverts, there is a better way…
Everything in [...]
Because my work is all about marketing, I tend to view all corporate acts through the lens of marketing.
Because I consider marketing to encompass every activity in the process of selling, it seems quite right to view corporate activity in this way.
Having made my excuses, I would now like to discuss packaging.
Waste not?
I was recently [...]
Judging by the websites I encounter during my work, many are under-optimised. Which means there is extensive scope for improvement, which means they could do more for the businesses that own them.
Many websites appear to have been created some time ago, by an outside agency, plonked down on the web and left to fester. Such [...]