I’m really pleased to announce that a guide I produced for Freelance Advisor, Go Freelance: The Complete Guide to Starting Freelancing has been published on the Freelance Advisor website.
I often get emails from people who are interested in becoming copywriters, and considering taking the freelance route. While I always respond to these enquiries, I rarely have time to offer as much advice as I would like. Freelancing has many aspects – it’s just like running a small business – and I never have enough time to carefully and thoroughly explain the things I have learnt about freelancing.
Now I can point any curious persons in the direction of Freelance Advisor, and this guide.
Go Freelance tackles many issues affecting freelancers:
- Marketing
- Clients
- Book-keeping
- Company structure
- VAT
And much more. It’s intended as a resource for people who are considering going freelance. But if you’ve already gone freelance, or been doing it for years, you might still find it useful.
All feedback is very useful and greatly appreciated. Let us know what you think of this guide as your feedback will help shape future editions and other guides on different subjects. And please share it with anyone who might find it helpful.
Tags: freelance, freelancing, guides, marketing, tips, web marketing
Posted in freelancing |
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Ryanair responded to a blogger’s post about a glitch on their website with juvenile, aggressive comments. (You can read the full Times story of Ryanair’s peculiar response to a blogger’s innocuous post here: Ryanair, best for cheap.)
Ryanair are a budget airline. The entire business is run on a shoestring in order to provide cheap flights. Clearly, shoestrings don’t create the most joyful of workforces, and perhaps this is the cause of the vitriolic reaction to a well-intended post by a blogger.
The interesting thing about this story is that Ryanair have followed up negative and bitter comments on the original blog post with official statements that are even more damning:
“Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy in corresponding with idiot bloggers and Ryanair can confirm that it won’t be happening again.
Lunatic bloggers can have the blog sphere [sic] all to themselves as our people are far too busy…”
Now, the reason this is crazy is because, even if Ryanair really don’t care what bloggers think or write, and even if Ryanair are happy to create such a negative media storm needlessly and pointlessly, then they should care about the effect of all the negative links. “Idiot bloggers” may have a considerable impact on the results that appear when people search for Ryanair.
Perhaps the people who want extremely cheap flights don’t care about the negative publicity…? Is that why Ryanair think it’s acceptable to behave in this manner?
Whatever happens, it’s sad that Ryanair couldn’t have joined the online discussion in a more sociable way!
Tags: blogging, marketing, social media
Posted in blogging, marketing |
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Short version:
Some marketers are evil. All they want is money. They don’t care how they get money, or how they get money for their clients. They don’t care about morals, authenticity, reputation or karma. But marketing doesn’t have to be evil. It can be authentic, honest, open and useful.
Long version:
Marketers have a bad reputation. Why? Maybe it’s because they often prioritise selling over ethics. Maybe it’s because they use sneaky, manipulative gimmicks to increase sales. Maybe it’s because they are relentless with their marketing messages, rarely stopping to listen.
Marketing is not inherently evil. Marketing does not begin from a default position of evil. Marketing has become loaded with negative connotations, but all it means is offering a product or service – originally the process of taking your farmed produce to the market, where you would sell or barter it for money or goods.
Now, assuming that your products and services are not evil, and that they are genuinely useful things that people want or need, and can derive some benefit from, then offering those things for sale (marketing) can’t be evil.
I’m working on a guide to selling on the web, which won’t contain a single evil idea. All of the advice will be nice ways to sell genuine products in an authentic way.
Tags: marketing
Posted in marketing |
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As the global economic downturn continues to bite chunks out of our prosperity, people seek new ways to cut costs. ‘Credit crunch lunch’ is one of my favourite terms – describing a frugal feast – referring to anything from home-made sandwiches to budget banquets at upmarket eateries.
But a ‘credit crunch lunch’ is not always a happy meal; for one of my fellow co-werkers, the reality of the credit crunch lunch is this horrible mess:
What is this? I don’t know. I didn’t know the day it barked at me from the fridge and I don’t know now. Is it spam? Is it dog meat? Is it minced ham and chips?
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Blogging is hard work. It’s not a quick, easy way to build web traffic. It’s time consuming and easy to get wrong. So should web developers and social media consultants be less keen to offer them to clients?
Andy Budd recently blogged about social media consultants, and his post got me thinking.
As Andy points out, many corporate blogs are dull, unpopular and don’t reward the effort expended on them. Some organisations are never going to be able to blog well. If everyone’s too busy – or too bored – to blog, what’s the point in having one?
Should web developers and social media consultants think twice before loading another organisation up with a blog? Perhaps there should be a test to prove commitment to the blog before you’re allowed to have one.
Of course, the question of whether blogs are suitable for an organisation applies to other social media tools. And I think that’s the point – not all social media tools suit all organisations.
It reminds of me of pet ownership. Everyone wants a pet, but nobody wants to pick up the poop, or walk it. Well, you want to walk it at first, when it’s fun. But then it’s cold, or raining, or Top Gear is on, and you don’t want to walk it any more. Who is going to keep blogging when Top Gear is on?
(Picture courtesy of normalityrelief via Flickr)
Tags: blog for business, blogging, corporate communication, new media, social media
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