I’ve blogged before about the importance of allowing ideas to flow freely around your business - because it’s crucial that insights and ideas reach the people who can implement them.
But I recently noticed something that I think many businesses could adopt in order to facilitate this flow of ideas…
In one of Brighton’s fantastic cafés (I [...]
My friend and associate Raj Anand, founder of Kwiqq and an enthusiastic marketer, recently encountered a small controversy.
Inspired web marketing?
In a moment of marketing inspiration, Raj decided to see if he could manipulate the social bookmarking website Digg and send one of his blog posts racing to Digg’s front page. By simply offering a lollipop [...]
A few thoughts on marketing, and how the Internet has shaken things up:
Has the Internet changed advertising?
Has the Internet changed business?
Has the Internet changed people?
Yes, yes, yes. The Internet has changed the way people live, and it is forcing changes to the way we do business - and the way businesses advertise.
Nowhere to hide
The Internet [...]
The web has an inherent problem for buyers. It’s impossible to tell trusted, respected businesses apart from cowboys, swindlers and snake-oil sellers. Unless you happen to know the business in question.
For most people, viewing most websites, they only know what is put in front of them. So if your business has a website, you need [...]
The best way to make your copy more appealing, more persuasive and more effective at selling is to address the person reading it.
Use ‘you’ wherever possible. You shouldn’t be afraid of addressing your reader. Be direct - speak to the human being that is reading your writing. All of your customers are people and they [...]
Google has taken another step toward total world domination and become the first search engine in space.
I really like Google; I use lots of their applications and I genuinely admire their ethos: Don’t Be Evil.
But can a business, which is compelled to make profits to satisfy shareholders, ever guarantee that it won’t be evil?
Temptation this [...]
Out with the old
Most people were taught that serious writing demands formality and the use of certain stock phrases. Such as:
I write with reference to…
Please find enclosed…
I hereby have the pleasure of…
It is with great regret that…
In with the new
Luckily, the world has moved on, away from this kind of formality. These days we can [...]
The eagle-eyed among you may have noticed that my website has been renovated. Shaun Morrison, a Brighton Freelance Web Designer, has tidied up my Wordpress theme. My site is now more compact, more cohesive and nicer to look at.
I can heartily recommend Shaun’s skills as a freelance web designer - he understands the kind of [...]
I love copywriting here in Brighton, and I love blogging about copywriting, digital marketing and Brighton itself. At times I’ve even been slightly evangelical about the usefulness of blogging for businesses.
Is blogging worth the effort?
But I confess that I’ve had doubts. I’ve lost faith, and wondered whether blogging is a complete waste of time, if [...]
I love working in Brighton. Why?
Because I can network at The Farm or Vine Brighton, communicate with a wide web of new media professionals via the Brighton New Media email list (plus the BNM website is great for monitoring everyone’s blogs) and keep up with business matters and community affairs with Project Brighton, Sussex Digital [...]