Highlight your differences. Why are you better, faster, cheaper or stronger than your competitors?
Work out your Unique Selling Proposition (USP) and then advertise it. Tell your customers why you’re better than the other guy.
A freelance copywriter can help identify the thing that makes your business special. Sometimes a fresh pair of eyes will see something [...]
Smart business people recognise the value of good communicators.
If your organisation doesn’t value communication, you may be wondering why people don’t get what you do.
Poor communication at all levels of an organisation can be the cause of:
Confused customers
Disillusioned staff
Unclear goals
Bad products/services.
If your team doesn’t include any talented writers, consider using a freelance copywriter to boost [...]
If your copy is a load of balls your bounce rate* will be sky-high. Bad copy can affect your bounce rate in a number of ways:
Your visitors may have been expecting something different to what you are offering. Unclear copy can attract the wrong kind of visitor.
Poor grammar or spelling [...]
Writers don’t have to read every classic. You can read anything, but you must read something.
If you don’t read you will never understand how writing works, or how it can fail.
Be adventurous with your reading. Avoid re-reading the same few books.
Reading a variety of styles and sources will strengthen your writing, improve your vocabulary and [...]
Blogging has revolutionised the way organisations communicate with their clients and peers.
CEOs are blogging about their work. Organisations are opening up, creating greater transparency in their dealings with customers.
Anyone in business that wants to blog must understand that the key to a blog’s appeal is honesty.
Readers accept that the CEO may need an editor, but [...]
Don’t hide behind your website. Too many businesses barricade themselves behind a chunky website, giving visitors no easy way to get in touch.
What are they afraid of?
Whenever I struggle to find a telephone number, postal address or email address on a website, I immediately begin to think the owners have something to hide.
If your business [...]
Your imagination will not feed itself.
If you want to write, you’ll need ideas to fuel your writing.
If you fill your brain with lots of interesting stuff, interesting stuff will come spilling out.
Consider your inputs as imagination fuel. What kind of things are you exposed to? Do you have a life filled with routine? If you’ve [...]
Premasagar Rose, Brighton-based web worker with Dharmafly, has submitted a brilliant idea to Social Innovation Camp ahead of the conference in April.
If you rue the waste of perfectly good vegetable peelings, but have neither garden nor compost bin, Premasagar’s idea may change the way you recycle!
As Premasagar writes on sicamp.org:
‘Social Compost’ [working title] would be [...]
“If you want to be seen as a cool place to work, then you need to have a blog. And it’s not just about being cool; it shows that you believe in being open and transparent. Customers also prefer to deal with a company that is not just a faceless entity.”
- Debbie Weil, as quoted [...]
James Wragg’s Planet BNM website collects blog posts from Brighton’s new media bloggers.
Anyone interested in what’s happening in Brighton’s digital scene should take a look. And if you’re blogging new media in Brighton, join the list!
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