A creative writing tutor once told me that the only difference between myself and Steven King was that Steven King had sat down, many times, and written.
Steven King had written a lot. I had written a little.
You can’t be a good writer if you don’t write.
So get started.
Many “writers” are people who call themselves writers [...]
If you’re in a band with no name and want some suggestions, check out Band Namr, a nifty new site by Brighton websmith Paul Burgess.
I should warn you that if you find spoonerisms that, when undone, reveal rudeness, you may not want to follow that link.
Many of the band names are hilarious, but given the [...]
I’m starting my series of 7 writing tips with something a little unconventional. You might not find this in writing manuals but it works for me, so it may work for you.
If writing feels like hard work, it may be because your body is struggling as much as your mind.
The secret to unlocking your creative [...]
This week sees the start of my series of writing tips.
Every Wednesday I’ll be publishing a new tip, working up to the most important.
Now these are my own ideas, so they aren’t concrete rules that you must obey. They’re just gentle suggestions that may help you be a better writer.
And these aren’t about copywriting in [...]
Be positive.
Always say what is, rather than what is not.
So instead of “We will never be beaten on price,” you could say “Unbeatable on price.”
The second version turns a very negative statement into a positive one. Positive messages are better because it makes you sound more optimistic. The second version is an altogether sunnier statement.
Bookmark [...]
I’m a big fan of the Steve Krug approach to web design.
His popular book - Don’t Make Me Think - espouses the view that web users do not want websites that make them think. He goes so far as to say that users will be actively turned off difficult websites, clicking away without a second [...]
“If you buy my product but don’t read the instructions, that’s not your fault, it’s mine.
If you read a blog post and misinterpret what I said, that’s my choice, not your error.”
- from Seth Godin’s recent blog post - The posture of a communicator.
I like Seth’s approach to marketing. He doesn’t go looking for chances [...]
Do you suffer from cluster headaches?
If you do, or you know someone who does, Charlie Southall of Dragonfly Productions would like to hear from you.
Charlie is planning a documentary about cluster headaches and is interested in speaking to sufferers, potentially to use their stories as the basis for the film.
Charlie is also on the look [...]
“What makes a good copywriter?”
This was one of the questions I was asked yesterday by Naomi Knight. She was interviewing me as part of a project for her digital media course.
My answer?
Curiosity
Business brain
Creativity
My rationale?
Curiosity Made the Copywriter
While copywriters can get away with being just an average writer, they really need to have a head that’s [...]
Welcome to the revitalised home of Leif Kendall’s copywriting blog!
After finding my blogging feet at Wordpress.com, I decided it was important to step into the fast-flowing river of the internet and get my own domain.
With the help of Madhava and Premasagar of Dharmafly - social web development - I have been able to hop over [...]