Copify is a new company that connects copywriters with content-wanters. So if you need a 500-word article on cat litter you can go to Copify and get a poorly-briefed stranger to churn out some generic words to fill your content hole.
Some copywriters are mildly outraged because Copify pays writers £0.02 – 0.08 per word. So writing that 500-word article on cat litter will earn you £10 – £40. If you spend 2-3 hours working on the article (I’m hoping you’ll research cat litter before you write…) you’ll earn as little as £3.30 per hour. Not a lot!
Having said all that, I don’t object to Copify. But I would never ever seek work from Copify and I would never recommend them to anyone as a source of content.
Copify fills a need. Some people need words. And they don’t really care which words you give them, because they want generic SEO-friendly filler content. Or backlink fodder. Either way they really don’t care about the words, or which order you put them in (so long as you meet their word count!).
Copify already exists in other shapes and sizes. Some agencies get trainee web designers to churn out content, while others pay students £10 per article. Guru and other freelance ‘job’ websites offer thousands of junk jobs that people are free to take if they have the time and the inclination to work for peanuts. And theoretically a super-fast writer could cut and paste some rubbish together in a few minutes and do quite well out of Copify, so who are we to stand in the way?
Services like Copify will not affect the business of professional copywriters because lots of people need professional copywriters, as opposed to a copy vending machine that spits out low-grade copy for stupidly-low prices.
Great blog post discussing the perils of paying copywriters per word
