Your copy might be correct, but is it boring?
It’s easy to get obsessed with marketing principles when writing copy - there are lots of rules to follow, and all kinds of advice to cloud your thinking. So it’s easy to forget that you also need to be interesting.
It’s worth re-reading your copy to make sure [...]
This isn’t really a catastrophe; the alliterative headline was irresistible.
Corporate communication is a difficult thing to get right. There are endless possible ways to say something and invariably many people choose the wrong way.
I’d like to show you a couple of examples that I noticed recently, and explain why they could be better. The following [...]
I’m going to be posting a series of copywriting tips that should help anyone who writes copy. These are simple tips that aim to make your copy more readable, more persuasive and more effective at selling. I’ll publish one a week, so check back regularly for more free advice in the coming weeks, or plug [...]
While I hold writing and the persuasive power of words in high regard, it is worth remembering that the words that represent your business are not the only things you need to be concerned about.
A recent commenter on this blog (Jon McCulloch ) mentioned that copy is not the only important factor in determining [...]
I’ve been reading Maria Veloso’s excellent Web Copy That Sells. Much of her advice is in line with standard copywriting principles, but Maria also strays into Neuro-Linguistic Programming (NLP) in her quest to write copy that sells.
Maria discusses embedded commands, presuppositions, linguistic binds and reframing as methods for writing irresistible copy. All of these techniques, [...]
I really like this idea, taken from Writing for the Web by Susannah Ross:
“Many people talk about setting up a website or having one. They don’t talk often enough about running or managing one. Having a website is not like having a book or a film to show people. It is more like having a [...]
I experienced a rush of pure geek joy this week when I found my website had been blessed by Google with Page Rank !
My Page Rank of 4 has come after several months of online marketing efforts.
As a copywriter who specialises in writing for the web, it is has been hugely useful to monitor my [...]
I’m reading Can I Change Your Mind? - a book about persuasive writing by copywriter Lindsay Camp and came across something that resonated with my experiences of writing for clients.
Under the heading Losing sight of the intended result Lindsay discusses how clients keen to shout about their new “manufacturing process, award for innovation or bottling [...]
Highlight your differences. Why are you better, faster, cheaper or stronger than your competitors?
Work out your Unique Selling Proposition (USP) and then advertise it. Tell your customers why you’re better than the other guy.
A freelance copywriter can help identify the thing that makes your business special. Sometimes a fresh pair of eyes will see something [...]
Smart business people recognise the value of good communicators.
If your organisation doesn’t value communication, you may be wondering why people don’t get what you do.
Poor communication at all levels of an organisation can be the cause of:
Confused customers
Disillusioned staff
Unclear goals
Bad products/services.
If your team doesn’t include any talented writers, consider using a freelance copywriter to boost [...]