“If you consciously restrict your vocabulary - and some companies do this - you end up with the linguistic equivalent of junk food…”
John Simmons - We, Me, Them & It
I’ve previously blogged about the importance of not dumbing-down corporate communications. It’s clearly a difficult balance to get right; I’m also a big fan of clear, [...]
A wise copywriter once said, “People buy holes, not drills”.
The point being, of course, that when someone buys a drill it’s because they want a hole. And that’s a crucial point. Because if you try to sell someone a drill it’s essential to remember that the most interesting points to entice a [...]
Another misleading post title. I’ve not been blogging all over the world, but I have left the confines of this blog…
I’ve recently contributed a couple of blog posts to Freelance Advisor. You can read them here:
Freelancing - Why do I do it?
Become CEO of Youcorp - Marketing yourself as a freelancer
That is all.
Bookmark me:
Will McInnes and a commenter (Jonathan Hopkins) on his blog have got me thinking. Will’s post was about the future of advertising, and how advertising might best evolve in our digitised world. Jonathan suggests that businesses might do better to focus less on themselves and their products and instead try to help people.
Jonathan suggests that [...]
While I hold writing and the persuasive power of words in high regard, it is worth remembering that the words that represent your business are not the only things you need to be concerned about.
A recent commenter on this blog (Jon McCulloch ) mentioned that copy is not the only important factor in determining [...]