I’m still reading Can I Change Your Mind? by Lindsay Camp (in case you’re wondering; my only chance to read books is when I commute, which doesn’t give me much time at all!).
I found another interesting idea in Lindsay’s very entertaining book, which I think all writers can benefit from. Lindsay suggests that the most [...]
I’m reading Can I Change Your Mind? - a book about persuasive writing by copywriter Lindsay Camp and came across something that resonated with my experiences of writing for clients.
Under the heading Losing sight of the intended result Lindsay discusses how clients keen to shout about their new “manufacturing process, award for innovation or bottling [...]
I’m very happy to see 2fifty.com released to the internet.
I’ve been working with Jacquie Trott (the proud owner) and the talented graphic designer Dan Marsden to whip this bright idea into shape.
One of the challenges was bringing the fun of the idea onto the web page, while still clearly featuring the benefits of the exclusivity.
It [...]
Do you network?
I always thought “networking” sounded slightly awful, like something people with shoulder pads did lots of in the eighties. So it was with hesitation that I attended Vine Brighton’s most recent networking event.
I was pleased to discover it was not the slick, schmoozy, hard-selling nightmare I had imagined networking events to be.
Among the [...]