Tag Archives: corporate communication

Literary junk food - why you shouldn’t limit your vocabulary

August 18, 2008 – 6:05 am

“If you consciously restrict your vocabulary - and some companies do this - you end up with the linguistic equivalent of junk food…”
John Simmons -  We, Me, Them & It
I’ve previously blogged about the importance of not dumbing-down corporate communications. It’s clearly a difficult balance to get right; I’m also a big fan of clear, [...]

By Leif Kendall | Posted in copywriting, ideas, marketing | Also tagged , | Comments (1)

Honest corporate communications - why it’s worth being direct…

August 4, 2008 – 3:50 pm

I recently finished reading John Simmons‘ book We, Me, Them & It - How to Write Powerfully for Business, and was delighted to read this:
“Instead of saying ‘We’re committed to quality’, say ‘We check everything’. It just means a little bit more.”
Now what Simmons is espousing is honesty and directness. This kind of frank language [...]

By Leif Kendall | Posted in copywriting, writing | Also tagged | Comments (0)