“If you want to be seen as a cool place to work, then you need to have a blog. And it’s not just about being cool; it shows that you believe in being open and transparent. Customers also prefer to deal with a company that is not just a faceless entity.”
- Debbie Weil, as quoted [...]
“Instead of stretching minds, worlds - including the world of words - are being shrunk to fit them.”
So writes Lynsey Hanley in the Guardian.
Lynsey’s article discusses society’s growing inarticulacy, and the way in which our education system is designed to suit capabilities rather than challenge them.
This got me thinking because copywriters are taught to use [...]