Copywriter, Brighton | Web Copywriter | SEO | Marketing

I recently finished reading John Simmons‘ book We, Me, Them & It - How to Write Powerfully for Business, and was delighted to read this:
“Instead of saying ‘We’re committed to quality’, say ‘We check everything’. It just means a little bit more.”
Now what Simmons is espousing is honesty and directness. This kind of frank language [...]