Just write.
Write emails, blog posts, articles or letters. Everything you write makes you better at writing.
This isn’t Earth-shattering advice, but it’s important enough that I made it my #1 writing tip.
Show me a bad writer and I’ll show you someone who doesn’t write much. It’s as simple as that.
Copywriters are lucky in that they get [...]
Is your copy full of “we”?
If you find lots of “we”, “us” or “our” in your copy, it’s a sure sign that it’s self-centred, and not focussed on your customer.
You should have copy littered with “you” and “yours”. These words generally indicate that your copy is aimed in the right direction (your customer’s!).
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It can be hard to hand over your writing to someone. New writers often get very shy about their work, and nervous of what people will think.
But it’s important to get started with the process of finding readers.
Your first readers may be family, then friends, or anyone who will take the time. But whoever these [...]